Thinking Thinking

Software profile Salon and booking

Shore

Shore GmbH (group.one) DE

Shore is a Munich-built booking, marketing and till package sold per location from 49,90 euros a month on annual billing, now part of the group.one group. It suits German-speaking salons that want DATEV-friendly accounting prep and a marketing automation layer, and accept a 12 month minimum term.

From
€49.90
Free plan
No
Trial
14 days
Visit the vendor site Opens the vendor site in a new tab Editorial score 6.6 /10
Shore website, captured on 2026-11-11
Screenshot of Shore, captured 2026-11-11. Source: https://www.shore.com/

Best for

German-speaking salons that want booking, email marketing and a till from one German vendor with DATEV export

Strengths / Weaknesses

Strengths

  • Price list is public and per location, so a ten-chair salon pays the same as a two-chair one
  • Marketing automation, review collection and birthday campaigns are part of the mid tier, not an add-on
  • The All-in-One tier includes the till, inventory and accounting prep with DATEV export
  • 14 day free trial without a sales call
  • German company, German support hours and German tax plumbing including a cloud TSE add-on at 9 euros a month

Weaknesses

  • Annual billing carries a 12 month minimum term, cancellable with 14 days notice to the end of the term, which is real lock-in next to month-to-month rivals
  • Entry price of 49,90 euros is above Salonify Starter at 29 euros and above Fresha Independent at 14,95 euros
  • Card payment rates are not published, the card reader is quoted on request
  • Online prepayment on the Booking tiers runs through a PayPal integration rather than a native deposit engine
  • Marketing and website add-ons stack quickly, a website is 65 euros and a web app 40 euros a month on top
  • No meaningful consumer marketplace, so it does not bring new clients

Pricing

Plan Price Unit Note
Booking (annual billing) €49.90 per location 49,90 EUR per month on annual billing, 59,90 EUR on monthly billing; calendar, online booking, client records, reminders, statistics
Booking + Marketing (annual billing) €69.90 per location adds email marketing, Google reviews, staff management, PayPal integration
All-in-One (annual billing) €119.90 per location adds the full Kasse+ till; alternative to the intro discount is a free iPad for the till

Scroll the table sideways to see every column.

Verdict

Shore is a reasonable choice for a German or Austrian salon that wants one German vendor for booking, marketing and the till, and does not mind signing for a year. For an operator in Luxembourg or Belgium it is harder to justify: the entry price is higher than Salonify, the card rates are not published, prepayment leans on PayPal, and the 12 month term is the opposite of the month-to-month terms the rest of the market now offers.

Other Salon and booking software

Fresha Fresha Salons that take a lot of card payments and want the cheapest processing plus a marketplace that currently charges nothing for new clients €14.95 8.6 Salonify Salonify Luxembourg and Benelux salons that want deposits, a till and card payments in one flat subscription with no per-booking commission €29 8.2 Planity Planity Salons in France, Belgium or Germany that want the largest French-speaking consumer demand pointed at their calendar Price on request 7.8 Phorest Phorest Established salons and aesthetic clinics in Ireland, the UK, Germany or the Netherlands that want serious deposit enforcement and a real marketing suite Price on request 7.7 Salonkee Salonkee Luxembourg and Belgian salons that want marketplace demand plus card on file, and accept that the fees and the contract term are only disclosed in a sales call €59 7.5 Booksy Salons in Germany, Ireland, France, Poland or the United Kingdom that want every feature in one tier and a lot of included SMS €35 7.2

Where we write about it

Where these numbers come from

  1. [1] Shore Preise (DE) accessed 2026-11-11
  2. [2] Shore pricing (EN) accessed 2026-11-11
  3. [3] Shore contract FAQ, term and notice period accessed 2026-11-11

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