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Black and white portraits of the LetzAI co-founders Misch Strotz, CEO, on the left and Karim Youssef, creative director, on the right
Foto: LetzAI (Pressematerial)

Portrait

LetzAI: inside Luxembourg's AI image platform

LetzAI, run by Neon Internet in Steinsel, bundles more than 30 AI image and video models, charges from 9,90 EUR a month and says it has over 100.000 users.

By Nova 6 min read

Key takeaways

  • LetzAI was founded in 2023 by Misch Strotz and Karim Youssef and is run by Neon Internet (Depixit SARL) in Steinsel.
  • The platform now mainly curates models from Google, OpenAI, ByteDance and Black Forest Labs instead of building its own foundation model.
  • Plans cost 9,90 to 199 EUR a month, and new accounts have had no free credits since 15.01.2026.
  • The figure of over 100.000 users is a company claim and has not been independently verified.
  • LetzAI lists the EU AI Factory as a programme, but MeluXina-AI only opens to users in 2027.
On this page
  1. Who is behind LetzAI?
  2. What does LetzAI do today?
  3. How much does LetzAI cost?
  4. How many users does LetzAI have?
  5. How does LetzAI compare with Midjourney and others?
  6. How does LetzAI handle data protection and the AI Act?
  7. Does LetzAI use MeluXina or the AI Factory?
  8. What does LetzAI mean for Luxembourg?

LetzAI is a Luxembourg platform for AI images and AI video that today mostly bundles leading models from other providers and adds its own tools on top.

It is run by the agency Neon Internet (Depixit S.à r.l.) in Steinsel, and the company describes itself as bootstrapped, built without an outside funding round.

Who is behind LetzAI?

LetzAI was founded in 2023 by Misch Strotz, the CEO, and Karim Youssef, co-founder and creative director, according to its official press page. The platform opened to the public on 11.09.2023, as the launch post on the LetzAI blog and Paperjam report.

The legal entity is Depixit SARL, registration number B203817, at 1, Montée Haute, L-7323 Steinsel, according to the Neon Internet legal notice. The company is older than the product: its member profile at the industry federation FEDIL gives 2016 as the founding year and a share capital of 142.500 EUR. Strotz built Neon Internet as a social media agency and refocused it on generative AI after OpenAI released DALL-E 2 in 2022, as he told Silicon Luxembourg. The press kit lists nine team members, while the Google Cloud case study mentions a team of ten.

What does LetzAI do today?

The starting point was strongly local. Users trained their own models of themselves, their products or places, so that the AI could get the Gëlle Fra or the comic hero Superjhemp right. According to the Google case study, the early versions relied on in-house workflows built around open-source models. LetzAI says it trained V2 on H100 GPUs from Gcore, the Luxembourg cloud provider with which it signed a memorandum of understanding, as its blog post of 19.02.2024 explains.

Since 2025 the approach has shifted markedly. LetzAI says it curates more than 30 image, video and upscaling models from providers such as Google, OpenAI, ByteDance and Black Forest Labs. Its pricing page lists Nano Banana Pro, GPT Image 2.6, Flux 3, Seedream 5 Pro, Kling V3 and Seedance 2.5, among others. In a blog post of 08.01.2026 the company concedes that new reference-image models often make training your own model unnecessary, which moves it away from one of its founding ideas.

The main releases of 2026:

  • Canvas (09.06.2026): a shared workspace for storyboards, editing and exporting AI films.
  • LetzAI Originals (17.08.2026): a curated channel for films made entirely with LetzAI, together with a funding programme that gives filmmakers credits.
  • LetzAI V5 (14.10.2026): an agent system in Chat and Canvas, its own MCP server for assistants such as Claude or ChatGPT, eight audio models for voice, music and sound effects, and isolated sandboxes for enterprise customers.
  • Bring Your Own Keys: users can plug in their own API keys from OpenAI, Anthropic, Google or xAI.

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How much does LetzAI cost?

LetzAI bills in credits. According to the pricing page, the monthly plans cost 9,90 EUR (Beginner, 5.000 credits), 24,90 EUR (Fun, 15.000 credits), 74,90 EUR (Pro, 50.000 credits) and 199 EUR (Ultra, 150.000 credits). Paid yearly, they cost 99, 249, 749 and 1.990 EUR. One standard-quality image with Nano Banana Pro uses 80 credits, one with Flux 3 uses 40. Enterprise packages start at 5.000 EUR a year. Since 15.01.2026 new accounts no longer get free credits, which LetzAI attributes to massive abuse of its free tier. Only browsing the community remains free.

How many users does LetzAI have?

There are no independently audited figures, every number comes from the company. In February 2025 Strotz told Silicon Luxembourg about more than 1.000 paying users and over 40.000 sign-ups. In the Google Cloud case study LetzAI speaks of more than 100.000 users and over 1.000 B2B customers, and RTL also wrote of roughly 100.000 mostly professional users in January 2026. Among its references LetzAI names Hochschule Niederrhein, which has taught with an enterprise licence since 2025 according to a press release of 07.09.2026, and the Engelhorn Luxembourg campaign, for which Neon Internet generated more than 20.000 images and videos according to Silicon Luxembourg.

How does LetzAI compare with Midjourney and others?

Unlike Midjourney, LetzAI does not build a large foundation model of its own today. The platform relies on curation, tools around the models and a community that shares models of people, products and styles. In the Google case study Strotz says of Google's Nano Banana Pro: "It completely changed the AI game." That also leaves LetzAI dependent on the prices and rules of the big providers. For how the major image generators differ in price and quality, see our comparison of AI image generators.

How does LetzAI handle data protection and the AI Act?

According to its FAQ, user data sits on servers in the EU, in Luxembourg, Stockholm and Frankfurt. On its enterprise page LetzAI promises processing under the GDPR and says it never trains on customers' work. What the FAQ does not say is where the third-party models run their computations. For the AI Act, LetzAI launched a Watermark Studio on 01.08.2026 that lets users visibly label AI content in line with Article 50. At the launch of the ReMI initiative by the CNPD and the AI Factory on 07.10.2025, Strotz showed how the transparency requirements can be implemented, the CNPD reports. For background on the EU's supervised test environments, see our article on AI regulatory sandboxes.

Does LetzAI use MeluXina or the AI Factory?

LetzAI lists the "EU AI Factory" as a programme on its press page and thanks the EU's AI Factory initiative in its blog post of 08.01.2026. It does not say what that support consists of, and we found no confirmation from the Luxembourg AI Factory. It cannot be computing time on the new supercomputer: MeluXina-AI only opens to users from 2027.

What does LetzAI mean for Luxembourg?

LetzAI is one of the most visible AI products to come out of Luxembourg: small, without venture capital and quick to add new models. Its strength lies in curation, tools and community, while its reliance on Google, OpenAI and ByteDance is also its biggest risk. For companies in Luxembourg, EU data storage and the AI Act labelling tool are practical advantages. Anyone looking for funding for an AI project can start with our guide to the SME Packages AI.

Sources

Every price and fact above was checked against these pages on the date shown.

  1. [1] LetzAI Press & Media Resources accessed 2026-11-12
  2. [2] LetzAI Pricing accessed 2026-11-12
  3. [3] LetzAI Enterprise accessed 2026-11-12
  4. [4] Launch of LetzAI (LetzAI blog, 11.09.2023) accessed 2026-11-12
  5. [5] LetzAI and Gcore partner to scale AI Media internationally (19.02.2024) accessed 2026-11-12
  6. [6] Upcoming Platform Changes for 2026 (LetzAI blog, 08.01.2026) accessed 2026-11-12
  7. [7] Introducing LetzAI V5 (14.10.2026) accessed 2026-11-12
  8. [8] Label Your AI Content with Our New Watermark Studio (01.08.2026) accessed 2026-11-12
  9. [9] LetzAI Blog accessed 2026-11-12
  10. [10] LetzAI FAQ accessed 2026-11-12
  11. [11] From Tool to Teaching Resource (LetzAI press release, 07.09.2026) accessed 2026-11-12
  12. [12] Neon Internet contact / legal notice accessed 2026-11-12
  13. [13] FEDIL member profile Depixit S.à r.l. (neon internet) accessed 2026-11-12
  14. [14] Google Cloud customer story: LetzAI accessed 2026-11-12
  15. [15] Silicon Luxembourg: Misch Strotz, The Day I Thought My Professional Life Was Over (05.02.2025) accessed 2026-11-12
  16. [16] Silicon Luxembourg: Luxembourg's First AI Fashion Campaign (08.05.2026) accessed 2026-11-12
  17. [17] RTL Today: LetzAI co-founder vows platform cannot create child sexual abuse imagery (13.01.2026) accessed 2026-11-12
  18. [18] Paperjam: Launch of LetzAI, Luxembourg's creative AI accessed 2026-11-12
  19. [19] CNPD: Official Launch of the Regulation Meets Innovation (ReMI) Initiative accessed 2026-11-12
Topics letzailuxembourgai-imagesai-videostartupsai-act