Guide
How to apply for Fit 4 AI at Luxinnovation
Fit 4 AI runs through Luxinnovation: a referenced consultant delivers an AI diagnosis and action plan, and the Ministry of the Economy then pays 70, 60 or 50% of the fees, more than 1.000 EUR and up to 100.000 EUR per project.
Thinking
Guides
How to choose, set up and survive the software you have to run.
Guide
How to apply for Fit 4 AI at Luxinnovation
Fit 4 AI runs through Luxinnovation: a referenced consultant delivers an AI diagnosis and action plan, and the Ministry of the Economy then pays 70, 60 or 50% of the fees, more than 1.000 EUR and up to 100.000 EUR per project.
Guide
How to write an AI policy for employees
A Luxembourg SME writes its own AI usage policy in six steps, from an inventory of tools to training records, and uses it to meet the AI literacy duty under Article 4 of the AI Act and the GDPR.
Guide
How to claim your business in ChatGPT
Luxembourg online businesses claim their ChatGPT profile in Business Hub, verify by phone, email, DNS or Shopify and then confirm their identity with Persona, free at launch, while local shops and restaurants still have to wait.
Guide
SME Packages AI: how to apply, step by step
You apply through a pre-analysis at the House of Entrepreneurship or eHandwierk, for a project of EUR 3,000 to 25,000 excluding VAT and a grant of 70% of eligible costs after implementation.
Guide
AI email and the GDPR, what to check before you buy
One question decides most of it: which company holds the body of your email, in which country, and under which contract.
Guide
SumUp, the quiet European giant: how the card reader became a till
SumUp sells cheap hardware and free till software and earns on the card, charging 2,75 percent in Luxembourg unless the merchant pays 29 euro a month to drop to 1,29 percent, which is the whole business model in one line.
Guide
Zoho and the suite strategy: how bundling prices out point solutions
Zoho is a privately held company that has never taken outside investment, sells more than fifty applications for a single per-employee fee, and prices several of its point products per organisation rather than per user, which is what makes single-product competitors hard to sustain.
Guide
Salonkee and the Benelux booking market: who owns it and how it earns
Salonkee is a Luxembourg joint-stock company, RCS B207855, backed by a 28 million euro Series B led by PeakSpan Capital, and it is the only one of the regional booking platforms that publishes no marketplace commission at all.
Guide
Mistral AI and the European software stack: what depending on it means
Mistral is a Paris company now valued at more than 21 billion euro that sells European inference regions, open-weight models and an enterprise platform, and the sovereignty it offers is narrower and more conditional than the word suggests.
Guide
Block and Square in Europe: which countries it actually serves
Square is owned by Block, Inc., a Delaware company listed in New York under the symbol XYZ, and in Europe it accepts card payments in only four countries: the United Kingdom, Ireland, France and Spain.
Guide
Odoo open source model: what the free edition really leaves out
Odoo gives away a genuinely usable Community edition under an open source licence, then keeps accounting, payroll, Studio, the mobile apps and version upgrades in the paid Enterprise edition, which is where the business actually is.
Guide
Software directories in Europe, where to get listed
Start with G2, which now also covers Capterra, GetApp and Software Advice, then SaaSHub, AlternativeTo and the directory for your language.
Weekly, Thursday morning, Central European Time.
The Thinking briefing
One email a week: what changed in European business software, which prices moved, and which comparison we published. No sales mail.